Wednesday, September 03, 2008

EconTalk on GM and the Chevy Volt

Just finished listening to this week's EconTalk, Rauch on the Volt, Risk, and Corporate Culture.

Those who have seen Who Killed the Electric Car? will appreciate the 10 year update about what happened to the EV1 and what GM is doing with that technology.

It will be interesting to see whether GM manages to turn around its public image with the Volt. I hadn't really given it much thought until now. Could GM ever convince consumers to think they're committed to going green? Stranger marketing feats have been achieved. At the very least, it's nice seeing another bohemoth testing the waters of corporate transparency.

Thanks to Garrick Van Buren for tipping me off about the existence of EconTalk. I like it.


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